If you take a look back just 15 years on how businesses operated, you will find a stark difference. While social media and the digital age may seem like they have been in our lives forever, the speed with which consumer behaviours and demands have changed, has forced businesses to innovate, catch up and get started on a digital transformation.
Whether you’re a small business or not, digital transformation is imperative if you wish you to expand, grow your brand and increase revenue. For many the two words “digital transformation” may seem like buzzwords that can have no impact or relation to their industry, but digitalisation is taking place in almost everywhere.
But the main question is: “what is digital transformation?” and “does my business need it?”